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Diet Coke calls ad pitch

01 Dec 2011 | by Anne Cassidy

from an agency of record model and build the brand's links with the fashion world....that the company is moving towards an open model, which he described as "liquid and linked". A spokesperson ...

AOL launches marketing campaign for HuffPo UK launch

06 Jul 2011 | by Sarah Shearman

of the day and with each other." The UK version is based on the US model, which employs a core team ...

Renault introduces Claude the 'joie' expert

06 Aug 2010 | by Jacob Mathias

introducing the M gane car model as being able to bring joie or joy to the city. Oscar-nominated Henry ...

Close-Up: Can ISBA model connect agencies and advertisers?

30 Apr 2010

as a viable financial model. But what's essential is the recognition that we need agreed outcomes ... much more effort to proper evaluation - by that I mean econometric modelling. It's never easy to do ... the creativity of the media owners and payment for results is at the heart of our business model. Yet still we ...

Media Perspective: Integrating TV and digital offerings is agency challenge

30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com

their clients might have been through one or more revolutions in their business models in recent years ...

Media Lifeline: Mail Online

30 Apr 2010

enough to make the advertising-only model pay. Fast forward ... July 2011: And he's sort of right ...

Perspective: Why this General Election is actually a personal election

30 Apr 2010 | by Mark Cridge

-copied model. The scale, financial requirement and length of the US campaign is of a magnitude greater than ...

Close-Up: How Mindshare crashed the MIP party

30 Apr 2010

April), selling our own TV formats to broadcasters from all over the world. Our business model ...

Close-Up: Are clients leading the way on digital?

30 Apr 2010

is whether those agencies can adapt to changing business models." - Got a view? E-mail us at campaign@haymarket.com. ...

Creativity and the art of collaboration

30 Apr 2010

can't and shouldn't go back to the old CDP model, there are some who look at the quality of the work ...

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