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Renault introduces Claude the 'joie' expert

introducing the M gane car model as being able to bring joie or joy to the city. Oscar-nominated Henry ...

I-level and Starcom in COI media tie-up

, the group chief executive of i-level, said: "We are delighted to have created a new model in order to answer ...

Mel Varley handed global role in Mediaedge:cia reshuffle

, Varley will be responsible for the development of MEC s future business model, including product ...

Media owners donate space for Refuge anti-abuse campaign

The media agency UM London and sister outdoor specialist IPM has negotiated the media space to back a BBC TV special, hosted by the model Danielle Lloyd. Dangerous Love , presented by Lloyd and airing on 3 March, will discuss the early warning signs of domestic abuse and her own personal ...

The Work: New Campaigns - UK

of Volkswagen's Golf VI model Creative agency: Proximity London Writer: Chris May Art director: Mark Dudley ... attempted to illustrate how Volkswagen viewed the previous Golf V model as its benchmark and the only ... , to illustrate how Volkswagen literally took apart the previous model and reviewed every piece, before making ...

The Work: New Campaigns - The World

car market with advertising announcing the arrival of a customised version of its A4L model ...

The Work: Private view

remaining sympathetic to their host programme. Vauxhall (4) is the proud sponsor of America's Next Top Model ... Vauxhall and America's Next Top Model. So we see each of the advantages of a Vauxhall (from sat-nav to heated seats) being symbolised by a model bumping into other models, or the actions of a model with a ...

Media: All about ... the future of video-on-demand

of programming via broadband internet, broadening the BBC iPlayer model to include programming from the BBC ...

The Work: New Campaigns - The World

the Scion, the model targeted mainly at Generation Y consumers with a national campaign under the theme ... to show how the model can be customised to reflect the personality of its owner. The spot ...

Sky - Twenty years of revolution

's business model, which included buying its own satellites to broadcast its five channels and investing ... and it could change the current TV advertising model." Sky seems well placed to ride the wider economic ... questioned whether that whole model, with the cost of putting dishes in and the lack of any direct ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.