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Making print and digital work together profitably: paywalls and politics

Ben Greenish, managing director, Press Holdings Media Group - What is your model for charging ... . Toby Bray, managing director, Moneyweekmagazine - What is your model for charging for your online ... , the model of "free content plus ad revenue" was something we never entertained. We've always valued our ...

Volkswagen seeks agency for social media

model. The campaign, devised by Tribal DDB, used sites such as Twitter, YouTube, Facebook and Flickr ...

TV hits back at Internet Advertising Bureau share boast

the 2008 figures used by the IAB for comparison. Lindsey Clay, the marketing director of Thinkbox, said ... ." - Lindsey Clay, marketing director, Thinkbox "The importance of online overtaking TV depends on whether you decide search is media or is part of another model. But this does show that the world is digital ...

Galileo strengthens its senior management team

Jones joins as the planning and strategy director while Mulholland joins as the agency's executive creative director. Galileo, which launched in September last year on a payment by results model, has hired ... now turned against this model and in these challenging times we are seeing more and more clients ...

Fatboy Slim's new band trials advertising model

-based advertising model through its record label Southern Fried.

The World: Insider's View - Australia

Australia has more agencies per capita than any other country, but must develop business models...and analytical perspective, we are still a long way behind the US and UK. New business models are emerging ... in digital media. New models need to be developed to succeed in this highly competitive and customer ...

The Work: New Campaigns - UK

of Volkswagen's Golf VI model Creative agency: Proximity London Writer: Chris May Art director: Mark Dudley ... attempted to illustrate how Volkswagen viewed the previous Golf V model as its benchmark and the only ... , to illustrate how Volkswagen literally took apart the previous model and reviewed every piece, before making ...

Opinion: Perspective - Digital must be the way forward for a new-look COI

created at different times, is looking increasingly outdated. And the traditional broadcast model ...

Close-up: How Twitter allows direct access to consumers

Yakob, the chief technology strategist at McCann Erickson New York, explains: "Previously we had a model ...

The Work: Private view

remaining sympathetic to their host programme. Vauxhall (4) is the proud sponsor of America's Next Top Model ... Vauxhall and America's Next Top Model. So we see each of the advantages of a Vauxhall (from sat-nav to heated seats) being symbolised by a model bumping into other models, or the actions of a model with a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.