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The World's Leading Independent Agencies 2010: Engine

remain committed to the ideal of specialists working together, and have rejected the generalist model. We call our model "best in class under one roof". It's quite a claim and yet, in 2009 alone ... that move projects along so much faster than laboriously organised, formal meetings. It's a model ...

The World's Leading Independent Agencies 2010: IQ Marketing

another large-scale reassessment of values, social models and systems. In hard times, it's impossible ... . Each time, we looked for young people's role models but became convinced that Russia doesn't have any ...

The World's Leading Independent Agencies 2010: BSUR Amsterdam

based on that old mass market "push" model, relevant to the original moviegoers of Psycho, Dr ...

On the Campaign Couch ... with JB

of repositioning the business model in a compelling way? A: Every year, foolish spouses buy expensive multi ...

Agency Performance Leagues 2010: Digital agencies

. Next year's results are expected to be worse. Agencies must look even closer at their business models ...

Close-Up: Is the 'R' word of 2010 likely to be recovery rather than recession?

architectural models of the advertising industry crumble. Our structures now need to be designed ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.