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Picture Gallery: VCCP Clay Pigeon Shooting

13 Feb 2012

With VCCP turning 10 this year it seemed fitting for the big guns to come out and celebrate at the West London Shooting School.

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

strategies be for magazine brands in 2012? We are moving to a model where web and mobile launches happen ...

Andrew Miller backs Guardian's content to win

09 Feb 2012 | by Ian Darby

, but it is experimenting with a mixed commercial model. Its Guardian iPad edition launched with an initial three ...

McCain cooks up potato-scented bus stop campaign

07 Feb 2012 | by Maisie McCabe

director and copywriter was Jay Pond-Jones. Rebecca Clay, media group manager at PHD, said: "PHD has a ...

VCCP launches branded content division

02 Feb 2012 | by Jeremy Lee

The company, which will encourage brands to move away from the traditional campaign model and embrace publishing content, will also create partnerships with online and offline publishers, video producers and bloggers to develop content for clients. VCCP Content will be run by Christine Beardsell ...

'Publishers need to think differently and invest'

02 Feb 2012 | by Jon Slade and James Harris

differently, and invest. If you want to be serious about mobile, you can't just take your traditional model ... formats and models, then there is a danger that the approach becomes one of replicate not innovate ... , it should be possible to make any media channel highly targeted, and move to an audience-driven model where ...

Are agencies being screwed on fees?

02 Feb 2012

models. Payment by results was included in only about 30 per cent of agency agreements 16 years ago; now ... -based remuneration models. The problem is that agencies are very conservative in the models they will adopt ...

Baxter celebrates positive power of journalism

02 Feb 2012 | by Katherine Levy

of the model Cicely Tyson shot by the photographer Eve Arnold with the coverline "Black is beautiful", taken ... . And the magazine works brilliantly on the iPad. We're all hoping that the tablet is the model of the future ...

Sparks fly in latest Honda ad

31 Jan 2012 | by Sara Kimberley

Honda is launching a TV ad to mark the roll out of the new Civic model across Europe.

H&M unveils David Beckham's Super Bowl ad

31 Jan 2012 | by Sara Kimberley

The black and white ad, created in-house, features Beckham in his briefs and his armour of tattoos. He is featured modelling his white brief collection along to the Animals' song, 'Don't Let me be Misunderstood'. The 30-second spot, which will air during the second quarter of the Super Bowl on Sunday ...

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