their business model." However, worries remain about the new contract frameworks being established ...
's features. Critical Mass has also used the first-person approach with Nissan's Versa model to show ... collaborative working model where they have effectively become one team. The client and agency co-locate, co ... Mass ensured that on launch day, Nissan received one reservation for the model every 20 seconds ...
The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across fashion, accessories, fragrances and watches. These include Emporio Armani, Giorgio Armani, Armani Jeans ...
on mobile, where it has been slow to develop a convincing ad model. And history suggests platform leaders ...
comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states ...
of support and services including mobile and data management. Dan Clays, who started as managing director ...
It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...
Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model...'ve found the global agency model for the next 20 years." Now that really would be brilliant. M C ...
within specialist agencies, with new business models to service those client needs. When looking purely ... more accountable and transparent channel use, allowing for better sales modelling and attribution ...
data in Velocity, and about the radical effect its proper use can have on a business model or a brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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