The "Engineered for Speed" campaign tests the speed of the flagship model in the range, the Epson Stylus Office BX625FWD. To do this, Albion set a challenge to see if one of the world s fastest road-legal cars, the Ariel Atom, could do a lap of Rockingham racetrack in Northamptonshire and beat the printer ...
location with models- the female model to look glamorous and appealing to the target market, the male models to be slightly awestruck at the icecream girl and her fantasy icecream van. To shoot the backplate HDRI environment with the models to make them work convincingly with the CGI ice cream van, along ...
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...
to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...
and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...
, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...
lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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