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Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause...for the product" by respondents, with only 13% of people said it was offensive. A poster of a model seductively ...

ASA bans Lynx ads after complaints

24 Nov 2011 | by Campaign staff

Warren, attracted 15 complaints. It featured the model Lucy Pinder eating whipped cream from her finger ...

Lynx ads banned for degrading women and reaching kids

23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones

complaints. It promoted Lynx variant Dry Full Control and featured model Lucy Pinder, including a video ...

L'Oréal cosmetics ads banned after MP complains

27 Jul 2011 | by Oliver Luft

-production to "digitally retouch" parts of the model's appearance. However, it said that despite the use of digital ... and blemishes where the foundation had been applied. However, the watchdog said the area round the model's left ...

New Old Spice guy Fabio challenges original hunk to duel

26 Jul 2011 | by Sara Kimberley

The latest Old Spice ad on YouTube channel, New Old Spice Guy Fabio , features the Italian model and actor mimicking Mustafa's original award-winning ad. He tells the ladies "Don't look at your man, look at me, your new Old Spice guy Fabio, bla bla bla." Created by Wieden+Kennedy Portland ...

Lynx runs sleepy bikini-girls campaign

06 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

model Lucy Pinder. ...

TRESemmé readies sponsorship campaign for Britain's Next Top Model

27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

for 'Britain & Ireland's Next Top Model', which begins next Monday (4 July) on Sky Living....Top Model,' with its devoted audience of 'savvy style-seekers,' gives us the perfect opportunity ... for the 'Next Top Model' franchise." The sponsorship was negotiated by Carat earlier this year. It marked ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

24 Jun 2011 | by Anne Cassidy

Saatchi Saatchi has received three nominations, one for T-Mobile "welcome back" and two for European Tour campaign's "clay pigeon" and "gong" spots". Wieden+Kennedy is nominated for Cravendale "cats with thumbs" and Lurpak "kitchen odyssey" spots, while Bartle Bogle Hegarty is shortlisted ...

Sky signs first product placement deal with TRESemmé

10 Mar 2011 | by Maisie McCabe

versions of 'Next Top Model', in a deal that will include product placement, a first for Sky....at BSkyB, said: "TRESemm is an ideal brand to feature within 'Next Top Model', and we look forward ...

Lynx recruits Kelly Brook for Excite digital campaign

23 Feb 2011 | by Mark Banham

Unilever deodorant Lynx is to launch digital activity by TMW featuring model Kelly Brook, as part...Brook will star in a new digital game, Fallen Angel , which will challenge brand devotees to see if they have what it takes to tempt her Arch Angel character down from heaven. By competing in various tasks, consumers can unlock levels of the game and receive personal messages from the actress and model. Brook ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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