Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
and display channels and deliver enhanced data management and attribution modelling. Carat has managed ...
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Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
unproven business models. This will remain the case in 2012. Meanwhile, my personal quest is to find UK ...
How has the downturn affected the media sector?
01 Dec 2011 | by David Walsh and Dominic O'Connell
, it is worth mentioning that advertising is behind lots of the digital models, so increased innovation ... economic model" in the West and the emergence of new ideas. DOMINIC O'CONNELL - BUSINESS EDITOR ...
All About ... Barter
01 Sep 2011 | by Alasdair Reid
into the UK market promising to make barter a more respectable business. 4. Since then, a new trading model ...
FT unveils global 'business at your fingertips' campaign
12 Apr 2011 | by Katherine Levy
The new execution in the international campaign, created by DDB with media planned and bought by WPP-owned Maxus, uses the strapline 'Global business at your fingertips'. It is accompanied by an image of a miniature model of some of the world's most iconic business buildings, balancing on a ...
Churchill hands direct marketing job to CHI
23 Sep 2010 | by Matt Williams
, including the model Melanie Sykes, the boxer Ricky Hatton, the TV presenter Roy Walker and Rolf Harris ...
IPG's MagnaGlobal doubles UK ad forecasts for 2010
13 Sep 2010 | by Arif Durrani
longer-term forecast models. Monthly advertising revenue growth rates are slowing post-World Cup as we ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
location with models- the female model to look glamorous and appealing to the target market, the male models to be slightly awestruck at the icecream girl and her fantasy icecream van. To shoot the backplate HDRI environment with the models to make them work convincingly with the CGI ice cream van, along ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
