Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu
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Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
was founded in 1918 by Walter L Jacobs, who started out with a dozen revamped Ford Model Ts. ...
Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Land Rover has launched a TV spot by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model...campaign in January 2011 to promote its Freelander 2 model . Follow Loulla-Mae Eleftheriou ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
, for its DS5 model....on the recipient, and personalised for dealers and specific DS models. Jules Tilstone, marketing director ... by digital print, the vast majority of direct mail still follows a fairly generic model of a standard print ...
Suzuki appoints the7stars to £6m media account
24 Feb 2012 | by Maisie McCabe
'Designed For Life' campaign for the Swift model. According to The Society of Motor Manufacturers ...
Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
model that is focused on reinventing the way we work with our clients and their brands. "From ...
Honda launches interactive online film for 2012 Civic
20 Dec 2011 | by Sara Kimberley
Honda has unveiled an online interactive film to promote the launch of its 2012 Civic model.
Nissan pushes urban parking technology for Qashqai model
05 Dec 2011 | by Matthew Chapman
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
DCH lands £15m Alfa Romeo and Chrysler UK ad account
01 Dec 2011 | by Matt Williams
DCH picked up the work without a pitch, and will now oversee all of the car company's integrated advertising, creating campaigns to promote both existing models and new launches. Alfa Romeo, which spends ... briefed DCH to focus on promoting its two biggest-selling models, the MiTo and the Giulietta. The work ...
Shell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
models to the ASA to substantiate its claims, which the ASA noted but did not find enough to prove ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
