Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
said in a statement that it aims to move towards a model of working with agencies on a project, rather ...
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EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
featuring the zoetrope will also be featured in the direct mail activity. The zoetrope is a 6ft tall model ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...
EDF hires celebrities to front latest Green Britain Day push
08 Jun 2010 | by Alex Brownsell
-saving events, EDF has signed up model Danielle Lineker, broadcaster Lauren Laverne and singer Jamelia as Team ...
A&E moves into media
21 Jan 2010 | by Noel Bussey
and impact. The quality of the Eden team, the flexibility of the buying model and the ability to reach our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
