Arena Media wins Mr and Mrs Smith account
16 May 2011 | by Katherine Levy
Teese have contributed hotel reviews to the Mr Mrs Smith books and website. Dan Clays, chief ...
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Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist
24 Jun 2011 | by Anne Cassidy
Saatchi Saatchi has received three nominations, one for T-Mobile "welcome back" and two for European Tour campaign's "clay pigeon" and "gong" spots". Wieden+Kennedy is nominated for Cravendale "cats with thumbs" and Lurpak "kitchen odyssey" spots, while Bartle Bogle Hegarty is shortlisted ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
location with models- the female model to look glamorous and appealing to the target market, the male models to be slightly awestruck at the icecream girl and her fantasy icecream van. To shoot the backplate HDRI environment with the models to make them work convincingly with the CGI ice cream van, along ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...
And in the real world... Waitrose, Sony PlayStation, HP and more
19 Aug 2009 | by Matt Williams
model. Source: Financial Times HP, the world's largest technology company, has announced a 19 per ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
