Adland must find its maternal instinct
24 May 2012
, according to many studies, as a positive benefit to both their businesses and as role models ...
Search results for Becks modelling clay
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
their business model." However, worries remain about the new contract frameworks being established ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
's features. Critical Mass has also used the first-person approach with Nissan's Versa model to show ... collaborative working model where they have effectively become one team. The client and agency co-locate, co ... Mass ensured that on launch day, Nissan received one reservation for the model every 20 seconds ...
Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across fashion, accessories, fragrances and watches. These include Emporio Armani, Giorgio Armani, Armani Jeans ...
The Advocates - Parslow planning to electrify the UK car market
17 May 2012
-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat...- not with new models to launch and a whole new brand positioning to oversee. And then he faces the not ... in the UK, success having been driven by exceptional demand for established models such as the Qashqai ... a lot to do with what has been insufficient cohesion in Nissan's model range. Parslow concedes ...
Claire Beale: Facebook ad sceptics put new spin on the IPO
17 May 2012 | by Claire Beale
on mobile, where it has been slow to develop a convincing ad model. And history suggests platform leaders ...
A beautiful collision
17 May 2012 | by James Devon, MBA
comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model...'ve found the global agency model for the next 20 years." Now that really would be brilliant. M C ...
Clays aims to bring OMD UK 'out of the shadows'
03 May 2012
You can tell straight off that Dan Clays aims to be a very popular managing director at OMD UK ... with their new boss' praise. Enthusiasm is plainly something Clays has endless supplies of and is part ... chief executive, Steve Williams. After 15 years in the industry, Clays' enthusiasm remains as high ...
Work Debrief - Aardman's magic ingredients make Levi's sauce sing
03 May 2012 | by Russell Ramsey, the executive creative director of JWT London
would be important. To help, Aardman created a near-life-size bust of Levi in clay, so when we presented ... . The time spent time with Levi and this footage meant Aardman was not just making a clay figure ... it brings to projects. The animators work in near-darkness while adjusting the models. A day of animation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
