Honda plots to overhaul customers' online journeys
08 Feb 2012 | by Sarah Shearman
with the activity with their iPhones. In December, Honda unveiled its new 2012 Civic model via a series ...
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Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
, but it is experimenting with a mixed commercial model. Its Guardian iPad edition launched with an initial three ...
McCain cooks up potato-scented bus stop campaign
07 Feb 2012 | by Maisie McCabe
director and copywriter was Jay Pond-Jones. Rebecca Clay, media group manager at PHD, said: "PHD has a ...
Chevrolet '2012' by Goodby, Silverstein & Partners
06 Feb 2012
its Silverado model in a post-apocalyptic world.
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...
Lavazza awards €50m pan-European account to MEC
03 Feb 2012 | by Maisie McCabe
calendar of images of famous models taken by leading photographers, with a pan-European advertising ...
Kia 'a dream car for real life' by David & Goliath
03 Feb 2012
wildest thoughts and deepest desires super model, Adriana Lima, rock band, Motley Crue, MMA fighter Chuck ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...
VCCP launches branded content division
02 Feb 2012 | by Jeremy Lee
The company, which will encourage brands to move away from the traditional campaign model and embrace publishing content, will also create partnerships with online and offline publishers, video producers and bloggers to develop content for clients. VCCP Content will be run by Christine Beardsell ...
'Publishers need to think differently and invest'
02 Feb 2012 | by Jon Slade and James Harris
differently, and invest. If you want to be serious about mobile, you can't just take your traditional model ... formats and models, then there is a danger that the approach becomes one of replicate not innovate ... , it should be possible to make any media channel highly targeted, and move to an audience-driven model where ...
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