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Are agencies being screwed on fees?

models. Payment by results was included in only about 30 per cent of agency agreements 16 years ago; now ... -based remuneration models. The problem is that agencies are very conservative in the models they will adopt ...

Baxter celebrates positive power of journalism

of the model Cicely Tyson shot by the photographer Eve Arnold with the coverline "Black is beautiful", taken ... . And the magazine works brilliantly on the iPad. We're all hoping that the tablet is the model of the future ...

Trend report: Can media help save the high street?

. "I think we are all looking at new models of working, new opportunities and one of those bigger ... that better around the consumer path to purchase. " Henderson says there needs to be a new model ... retail brands disappearing from our town centres. "The old model of this many television ratings (TVRs ...

Tablets for kids help Leapfrog rule toy fair

TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...

Guardian's chief rules out 'closing in and having a paywall'

-access model now provides. Miller said: "If we close off access we'll preclude future revenues as we go ... business model, and your mission from your platform, you re much more relaxed about when you decide to turn ...

What marketers can learn from Barbie

She's been a doctor, a vet, a UN ambassador, an air-hostess, a firefighter, a cashier and a film star. So far, however, toy company Mattel has resisted calls to create a bald Barbie to serve as a role model for young girls dealing with hair loss through illness. Jane Bingham and Beckie Supin, both ...

Honda 'the great unknown' by Wieden & Kennedy

Honda's "the great unknown" campaign launches the new Civic model across Europe.

Sky to launch pay-as-you-go content for non-subscribers

the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...

Sparks fly in latest Honda ad

Honda is launching a TV ad to mark the roll out of the new Civic model across Europe.

H&M unveils David Beckham's Super Bowl ad

The black and white ad, created in-house, features Beckham in his briefs and his armour of tattoos. He is featured modelling his white brief collection along to the Animals' song, 'Don't Let me be Misunderstood'. The 30-second spot, which will air during the second quarter of the Super Bowl on Sunday ...

 

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