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Sky profits up 18% despite ad revenue drop

31 Jan 2012 | by Daniel Farey-Jones

subscription model into pay as you go and to boost the appeal of taking broadband from it with the addition ...

Focus on the message, whatever the medium

31 Jan 2012 | by Dr Nicola Murphy, River

magazine model is still included within the list of tools, but they surround these with more interactive ...

Storytelling still the key in a complicated world

31 Jan 2012 | by Toby Smeeton, Sunday

Right now the world isn't going quite as well as we might have hoped, particularly for marketers. Economic crises, the destruction of old business models, audiences unwilling to behave as they're told, and everyone running around telling those who'll listen that this is all very exciting. Well, 'exciting ...

News International turns to Facebook for Fabulous 'social media magazine'

30 Jan 2012 | by Sarah Shearman

News International (NI) is trialling a new publishing model with the launch of its first "social

The great brand engagement myth

30 Jan 2012 | by Alan Mitchell

to messages was being superseded by another model which is all about conversations,' argues Linus Gregoriadus ...

Android tablet sales advance on Apple

27 Jan 2012 | by Matthew Chapman

entry-level Android models this quarter." Growth of the Android tablet market is being driven by big ...

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

-private partnership that aims to create a sustainable model to improve nutrition, health and livelihoods in Bangladesh ...

Blinkbox COO lays out platform ambitions

27 Jan 2012 | by Matthew Chapman

-funded model. It offers more than 9,000 movie titles to rent or buy, in addition to free-to-view movies, TV ... -release DVDs and we are not a subscription model, and we are focused on delivering the best customer experience ...

Advertising watchdog to investigate Snickers Twitter campaign

26 Jan 2012 | by Arif Durrani

The ASA received two complaints about tweets from glamour model Katie Price and footballer Rio Ferdinand, which formed part of promotional activity for Snickers owner Mars this week. A spokesperson for the advertising watchdog confirmed the campaign by Abbott Mead Vickers BBDO is being investigated against two ...

Mail Online overtakes New York Times to become world's no 1

26 Jan 2012 | by Arif Durrani

ComScore data for December 2011 reports that Mail Online reached 45.348 million people, compared to The New York Times' 44.787 million. The change at the top follows The New York Times adopting a metered-access model for its website at the end of March 2011, and an ongoing expansion strategy ...

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