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Campaigns: Spreading the Marmite message - Consumer PR

Target Group Index data, MS love it or hate it phrase, and publicised the female star of the ad, model ... 15 and over in London. The active promotion of the model in the ad led to coverage ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

wearing Hussein Chalayan clothes and Bjork modelled a Chalayan design on the front cover of her album ...

CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition

-long residency at the station with a photocall featuring four leading blonde models from Select and Models 1 ... blonde to be the PR face of Hydrience. Models 1 and beauty photographer Chris Lane scouted around ... announcing the transformation of Bond Street and the model competition. Radio station Heart FM ...

What The Papers Say: McVitie’s falls into the same old age trap

Standard. Its story added the ageist slant that Lancome had dropped Isabella Rossellini and IMG Models ...

Gillette SensorExcel

of the July issue of Options magazine. The split cover opens to reveal a full length shot of the cover model...of the cover model. IPC claims this is the first time an advertorial has been featured on a front cover using a cover model. The advertorial is part of a new campaign for SensorExcel, which will also use ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

. Wonderbra continues to rate highly in news terms. Last year Playtex used previously unknown model Caprice ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.