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Facebook's Everson urges marketers to 'make a bet on us'

. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Getting behind the IAB figures: Media experts on the rise of mobile

is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...

Public unruffled by 'sexy' outdoor ads

Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause...for the product" by respondents, with only 13% of people said it was offensive. A poster of a model seductively ...

Lynx ads banned for degrading women and reaching kids

complaints. It promoted Lynx variant Dry Full Control and featured model Lucy Pinder, including a video ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

models, selecting details such as colour, materials, stitching and entertainment systems. Duncan ...

Media Week introduces paid subscription model

Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...

Power 100: 100 to 50

live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been ... model-focused, campaign, using the strapline 'A warranty can now last a lifetime'. More recently, his ...

Rimmel to roll out interactive in-text ads

The interactive ads were devised by OMD UK, using Vibrant's in-text ad platform. The Sunshimmer ad allows users to move their mouse over the legs of the model in the in-text ad unit to change ... for daytime and thickening them for night. Users can try out different shades of mascara on the model ...

Sky signs first product placement deal with TRESemmé

versions of 'Next Top Model', in a deal that will include product placement, a first for Sky....at BSkyB, said: "TRESemm is an ideal brand to feature within 'Next Top Model', and we look forward ...

Lynx recruits Kelly Brook for Excite digital campaign

Unilever deodorant Lynx is to launch digital activity by TMW featuring model Kelly Brook, as part...Brook will star in a new digital game, Fallen Angel , which will challenge brand devotees to see if they have what it takes to tempt her Arch Angel character down from heaven. By competing in various tasks, consumers can unlock levels of the game and receive personal messages from the actress and model. Brook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.