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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...

King of Shaves takes on Gillette with online subscription offer

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five-blade razor for women. Will King, King of Shaves founder, said the subscription model aimed to help ...

Marc Pritchard interview: How P&G 'cracked' social ROI

Modelling it's like an econometrics model that isolates all the variables, so you can see what correlates ... Modelling for the past decade. When we acquired Clairol, it brought in Market Mix Modelling. We've been able ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

wanted to create a world that's inspirational and accessible. It's not just "here's a model"; consumers ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

Week, largely down to its use of digital marketing, with live tweeting as models went down the catwalk ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

, and this will be based on data insight and technology." Other platforms The bulk-buying model merely brings ...

Digital killed the marketing star

this brandand advertising-led model to a sales-led one will come,' he says. 'It is much easier to target ...

Unilever adopts new global digital strategy for Sure

The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets. The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...

RB takes to Facebook to sell Cillit Bang extension

was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...

Sales agencies stake a claim to digital prize

involved running a competition where the public created slogans for the new model to be in with a chance ... and we succeeded.' About 2900 videos were uploaded, with 723,000 unique views, and sales of the model ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.