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Trends in audience behaviour around TV and online video

-skipping technology and cheap premium content services like Netflix or Spotify that locks out the traditional ad model ... modeled two buying scenarios - a maintenance campaign towards mums for a large FMCG client and a product ... little more than move the TV model online and have neglected to improve the fundamental relationship ...

Think BR: Why we are all so over Innocent

in cartoon movie The Lion King, it used Reynolds s model to make it happen. Yet there are three ways ...

Britain's reality TV addicts

-34 to be influenced by celebrities in their purchase decisions. It is telling that along with models, the stars ...

Platinum Foxes - the irresistible rise of global agelessness

ground for older role models we think here of Sophia Loren, Clint Eastwood, Catherine Deneuve, Karl ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

and shading around the eyes, smooth the lips and darken the eyebrows" of model Christy Turlington. Just a ...

Rimmel to roll out interactive in-text ads

The interactive ads were devised by OMD UK, using Vibrant's in-text ad platform. The Sunshimmer ad allows users to move their mouse over the legs of the model in the in-text ad unit to change ... for daytime and thickening them for night. Users can try out different shades of mascara on the model ...

Calvin Klein in major digital push to revive CK one brand

The relaunch campaign includes a series of teaser ads featuring model Lara Stone among others dancing in their underwear. Continue reading this post on The Wall ...

Keeley gets the Lynx effect

LONDON - Keeley Hazell, Page 3 model and aspiring actress, is the star of a 15-minute online game

Academics call on ASA to mark airbrushed ads

that feature airbrushed models, backing a call recently made by the Liberal Democrats....it makes models look super-thin. It will call for the restriction of airbrushing and ask for ads showing ... "that depict ultra-thin, digitally altered women models are linked to body dissatisfaction and unhealthy ... by filling in an online form . The campaign cites one ad for Rimmel in particular featuring the model Lily ...

Coty signs Rolling Stone daughter as new face of Rimmel

Seventeen-year-old Jagger, already a model, will appear in 2010 campaigns alongside Rimmel's existing faces, Kate Moss, Lily Cole and Sophie Ellis-Bextor. Coty simultaneously signed Canadian model Coco Rocha as a brand ambassador for Rimmel. Rocha will also star in the 2010 campaigns. Stephen ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.