Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ...
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...
people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ...
dwindle. In an effort to revitalise its customer database it identified its most affordable model, the IS ... . The campaign also included email to cold lists of competitor model drivers. Results: Nearly 200,000 people ...
'Market Mix Modelling'. Damon Jones, head of influencer marketing at P G, says that, although some ...
in the unique shopper knowledge available with Ocado and we see its model as a fertile ground for new ideas ...
in the Rimmel target market, she has become a real role model because of these flaws. I don't think she can act ...
The video footage is from a fashion show that took place at The Dorchester during an afternoon champagne tea, featuring luxury clothes, shoes and accessories. The service has been developed by Product Magnet to let web browsers see a moving version of the clothing on a model for a more informed purchasing ...
premium lager supplier, with the Artois brands and Beck's, and second-biggest in overall lager sales ... lager, while Budweiser is the leading premium bottled lager, with Beck's as number two in bottle sales ...
will be the face of the new line. But an M S spokesperson said: 'It is unlikely to be Twiggy as each of our models ... , journalist Amanda Platell and former model Marie Helvin. ...
product was 75% off, but nothing at its real price. That's not a great business model,' he said. Holland ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.