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Confused.com unveils 'YMCA' ad as brand-building takes fore

20 May 2011 | by Gemma Charles

than two million customers since the campaign launched." He added: "The old advertising agency model ...

Credit-checking brand Credit Confidential debuts with £5m push

20 Apr 2011 | by Alex Brownsell

and transparent business model. Our rivals tend to be far more business-to-business, with a very safe creative ...

FT unveils global 'business at your fingertips' campaign

12 Apr 2011 | by Katherine Levy

The new execution in the international campaign, created by DDB with media planned and bought by WPP-owned Maxus, uses the strapline 'Global business at your fingertips'. It is accompanied by an image of a miniature model of some of the world's most iconic business buildings, balancing on a ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

Nationwide revives Little Britain characters for TV push

14 May 2010 | by Alex Brownsell

are further evidence of our commitment to showing how our mutual model, combined with great service, and a ...

Puma 'index' by Droga 5

25 Sep 2009

As well as graphing the movements of Dow, Dax and ASX, the iphone application and online stock ticker uses models to indicate the fortunes of the markets, stripping when stocks are down and putting ... shirt, the models do too", allows users to choose their market and the sex of the model. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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