Opinion: It's time to redefine value
16 Dec 2011 | by George Pitcher
's capitalist fundamentalism and, well, almost everybody else. Financial services tend to assume a model ...
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Crowdfunding property firm The House Crowd hires Rumpus
25 Apr 2012 | by Sara Luker
savings models. As part of its remit Rumpus will carry out an intensive social media campaign including ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
with his own agency after becoming disillusioned with the traditional consultancy model. Borkowski PR ... super-injunction naming a famous footballer who allegedly had an extra-marital affair with model Imogen ...
How to spot a digital PR specialist
02 Nov 2011 | by Samantha Edwards
for success. 'The digital PR landscape is widening, which explains why the model of the single "head ...
PRWeek Awards 2011: City and Corporate Communications
26 Oct 2011
Ogilvy PR's tasks were simple: fend off media and stakeholder criticism so the financial sector could be restructured; foster a turnaround in stakeholder perceptions ,and sell the viability of the 'creditor bail-in' restructuring model to other stricken economies. The objective of the campaign ...
College Group sold to private equity investor Vitruvian Partners
10 Oct 2011 | by Alec Mattinson
that have focused, proven business models and very talented people, who don t want to sell out but need ...
Edward Walsh, APCO: Juggling the DNA approach
14 Sep 2011 | by Edward Walsh, APCO
core values. The company has since pegged its reputation model on those values, shaping the way ...
Malcolm Gooderham, TLG Communications: Build your reputation online
14 Sep 2011 | by Malcolm Gooderham, TLG Communications
there will be increasing pressure on companies to take responsibility for the implications of their business model ...
Jim Donaldson, Weber Shandwick : The brave new world of PR
14 Sep 2011 | by Jim Donaldson, Weber Shandwick
debate in PRWeek and elsewhere about new models. Whether it is what we are doing at Weber Shandwick ...
Do agencies need to change?
04 Aug 2011 | by Kate Magee
overhauling the traditional agency model....Is the traditional PR agency model still fit for purpose? It is a question the industry has been ... unit in May , there has been relatively little change to the fundamental agency model. Hill ... in the next two to three years, because you can't expect to carry on with a business model that is built ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
