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Insurer awards digital media to iProspect and Carat

and display channels and deliver enhanced data management and attribution modelling. Carat has managed ...

Private View: Robert Campbell and Arnell Vaughan

the aggregator model is bust. And I think these ads reflect that. We all love the meerkat advertising. But a free ... . There s got to be a better way. Find a new-business model. Add some value to your policies. Service me better ...

Cannes Lions Festival 2011: The Brands at Cannes

will be those who invest in the core product.' For Unilever, the message was that the agency model needs ...

Private View: Jon Williams and Paul Rees

. And then there's business creativity; new models, new ways of creating value, people who can sketch with a ... it for 7.50, sell your version for 1 a go from your own web page. It's a brand new business model in a ...

Private View: Darren Bailes and John O'Hagan

on a hundred models are zoomed in and out of, on a big beach set. It's like Where's Wally?, only ...

Confused.com unveils 'YMCA' ad as brand-building takes fore

than two million customers since the campaign launched." He added: "The old advertising agency model ...

Credit-checking brand Credit Confidential debuts with £5m push

and transparent business model. Our rivals tend to be far more business-to-business, with a very safe creative ...

FT unveils global 'business at your fingertips' campaign

The new execution in the international campaign, created by DDB with media planned and bought by WPP-owned Maxus, uses the strapline 'Global business at your fingertips'. It is accompanied by an image of a miniature model of some of the world's most iconic business buildings, balancing on a ...

Insurance brand Friends Life launches debut campaign

and at the same time provides a new model provider of choice for the future." ...

Hiscox first to use location-based Wi-Fi ad platform

agency Crayon Ci has booked a two-month campaign, with creative by Flourish, on a CPM model. Crayon Ci ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.