Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
, announced significant investment in its UK Halewood plant, to produce the Range Rover Evoque model ...
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Lloyds Bank analysts on why media remains significant to economy
19 Jan 2012 | by Chris Loring and Keith McLagan
living room now has more connected devices than scatter cushions. Business models need to be adapted ... with businesses far more conscious of their cash flow, whilst building business models more around contracted ...
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
Historic data was analysed to pinpoint trends through the IBM software, and the profitability of acquisition campaigns has grown in some cases by 20% with efficiency also increasing. Rias was able to target potential customers more effectively and reduce unnecessary duplication. Frank Abu, modelling ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
system of the model - a dashboard display featuring five 'plants' that grow if you drive more efficiently ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... consultancy Right Formula, agrees. 'Many rights-holders have used a typical three-tier model of title sponsors ...
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
selling in a recession, he adds, and field marketing offers a more flexible outsourcing model - exactly ... by focusing on model ling ROI before starting campaigns. Cosine has been making considerable investment ...
How to make your research budget leaner
11 Aug 2009 | by Duncan McCallum
on sales and customer data to build predictive models and segment customer types. If you have an agency ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
model is no longer sustainable and clients are looking elsewhere for strategic partners with more ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
-standard pricing models, and move away from the rate card to sharing some of the risk,' says Fernandes ... hit heavily because they didn't have the products such as mortgages or new models to advertise,' says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
