Santander widens Lewis Hamilton sponsorship to include Bradford & Bingley and Alliance & Leicester
04 Nov 2008 | by Gemma Charles
-style models. Their component parts are then painted and glued together before coming to life. A voice ...
Search results for Becks modelling clay
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Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...
PayPal campaign helps users chase deadbeats
09 Oct 2008 | by Joe Thomas
target audience has been selected through analysis and modelling of consumer behaviour by TMW's data ...
Marketers should use social networking sites to talk not sell
07 Oct 2008 | by Fiona Ramsay
social networking sites. Media consultant Clay Shirky highlighted the power of online groups ... are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
marked shift from the traditional model of targeting new prospects. Ben Allan, managing director of door ... the industry operating on a supply-and-demand model: the client wants names, the broker supplies them,' she says. 'The model emerging now is based on a more account-managed system, where the client and supplier ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
cut mail spending by 17%, which it says is a result of better use of modelling to target consumers ...
Tough times for car sales
30 Sep 2008 | by Alex Brownsell
looking closely at costs, dealers are trying to offer savings on popular models. They are also making sure those models with good fuel economy and value-for-money are readily visible,' says spokesman Alex Wells ...
Mark Ritson on Branding: Merging on the ridiculous
30 Sep 2008
previous approach, it looks likely that it will follow the model beloved of most UK ad agencies: just keep ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
Beck's 40-45 40-45 0 Household cleaning: 4.9bn (+3%) Fairy consolidated its market lead ...
The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
free market governed by supply and demand.' Cashmore stresses that the model Google uses for its ... models in similar ways to other travel-related businesses, while car manufacturers and dealers have had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
