Profile: Avril Lee, CEO of Ketchum Pleon
14 Apr 2011 | by Matt Cartmell
the ad industry's troubled business model, which may be losing attractiveness among clients. Ketchum ...
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Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard
20 Apr 2011 | by Alex Brownsell
business model of one of the biggest brands in the world, one would presume that Springer has his eyes ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
the adoption of a vertical model through which BT Global Services is taking a go-to-market approach, focusing ... va voom' ad for the Clio model by bringing back former brand ambassador Thierry Henry alongside ... producer of electric vehicles; it will launch four models by the end of next year. To succeed, York needs ...
FT unveils global 'business at your fingertips' campaign
12 Apr 2011 | by Katherine Levy
The new execution in the international campaign, created by DDB with media planned and bought by WPP-owned Maxus, uses the strapline 'Global business at your fingertips'. It is accompanied by an image of a miniature model of some of the world's most iconic business buildings, balancing on a ...
MHP launches Brussels office headed by Alisdair Gray
11 Apr 2011 | by David Singleton
and are positioned to leapfrog the old-model PR companies whose different country offices act like warring factions ...
Greg Dawson, Virgin Atlantic: Build reputations every day
07 Apr 2011 | by Greg Dawson, Virgin Atlantic
by banks and other private investors of course - centred not only on the business model, strategy ...
British Airways confirms Grayling as PR consultancy for Europe and Asia Pacific
01 Apr 2011 | by PR Week Reporter
PR Week revealed in March that Grayling was frontrunner for the comms contract. The three-year deal covers 38 countries and begins today. Grayling will manage communications using a hub and spoke model with central hubs for Europe and Asia-Pacific, located in Grayling's London and Hong Kong offices ...
What financial directors make of marketing
31 Mar 2011 | by Andrew McCormick
you invest in marketing channels that have yet to prove their ROI model? If so, what's the justification? We do all the time. The justification is you have to take a risk on unproven models to be a ... strategy? Intel's business model depends on making big capital investments years before the market ...
CIPR launches social media guidance ahead of 2011 conference
30 Mar 2011
The new social media measurement guidance stresses the importance of tailoring a measurement model to the specific needs of a campaign or plan and integrating this into the overall planning process. CIPR CEO Jane Wilson said: Social media engagement is a fundamental and integrated part of most PR ...
Insurance brand Friends Life launches debut campaign
30 Mar 2011 | by Alex Brownsell
and at the same time provides a new model provider of choice for the future." ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
