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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...

The DIY creative brands

for their own creative. Nor is there just one model for the bigger brands, some of which have dedicated ad ... model from the outside-in, it probably looks slightly strange and unworkable, but actually, for a ... % of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m ...

Lloyds Bank analysts on why media remains significant to economy

living room now has more connected devices than scatter cushions. Business models need to be adapted ... with businesses far more conscious of their cash flow, whilst building business models more around contracted ...

The Year Ahead For ... the City

unproven business models. This will remain the case in 2012. Meanwhile, my personal quest is to find UK ...

Opinion: It's time to redefine value

's capitalist fundamentalism and, well, almost everybody else. Financial services tend to assume a model ...

Year in review: 2011 Money and morals

with his own agency after becoming disillusioned with the traditional consultancy model. Borkowski PR ... super-injunction naming a famous footballer who allegedly had an extra-marital affair with model Imogen ...

How has the downturn affected the media sector?

, it is worth mentioning that advertising is behind lots of the digital models, so increased innovation ... economic model" in the West and the emergence of new ideas. DOMINIC O'CONNELL - BUSINESS EDITOR ...

Brand of the Year 2011 shortlist

, announced significant investment in its UK Halewood plant, to produce the Range Rover Evoque model ...

How to spot a digital PR specialist

for success. 'The digital PR landscape is widening, which explains why the model of the single "head ...

PRWeek Awards 2011: City and Corporate Communications

Ogilvy PR's tasks were simple: fend off media and stakeholder criticism so the financial sector could be restructured; foster a turnaround in stakeholder perceptions ,and sell the viability of the 'creditor bail-in' restructuring model to other stricken economies. The objective of the campaign ...

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