Search results for Becks modelling clay

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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...

Marc Pritchard interview: How P&G 'cracked' social ROI

Modelling it's like an econometrics model that isolates all the variables, so you can see what correlates ... Modelling for the past decade. When we acquired Clairol, it brought in Market Mix Modelling. We've been able ...

Sharp appoints Work Club to Euro 2012 sponsorship task

microsite, online video reviews and 3D modelling of the range. Sharp's current advertising activity ...

School Reports 2011: Mother London

, with Mother picking up the 30 million global Beck's account after a pitch. Mother expanded its number ...

School Reports 2011: Tullo Marshall Warren

and a pan-European digital campaign for Nissan Infiniti promoting the new "M" model. TMW has for a ...

Cannes Lions Festival 2011: The Brands at Cannes

will be those who invest in the core product.' For Unilever, the message was that the agency model needs ...

Carpetright to review £8m media account

models. A spokesperson for Carpetright said the approach to media agencies was part of a "market test". ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

Saatchi Saatchi has received three nominations, one for T-Mobile "welcome back" and two for European Tour campaign's "clay pigeon" and "gong" spots". Wieden+Kennedy is nominated for Cravendale "cats with thumbs" and Lurpak "kitchen odyssey" spots, while Bartle Bogle Hegarty is shortlisted ...

Media: Double Standards - A rock 'n' roll business with plenty of feedback

back - the music industry could do worse than look at Sky's customer model. What's the most ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

location with models- the female model to look glamorous and appealing to the target market, the male models to be slightly awestruck at the icecream girl and her fantasy icecream van. To shoot the backplate HDRI environment with the models to make them work convincingly with the CGI ice cream van, along ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.