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Brewer AB InBev loses comms chief Mike Kelly

200 brands, including Beck s, Budweiser, Stella Artois and Brahma. The company employs around 116 ...

MRM Meteorite wins Vauxhall DM brief

for Vauxhall include work for the Agila model in 2008. McCann London was behind Vauxhall's recent ...

No room in the UK: can new retailers succeed on the high street?

claims, is that Best Buy did not effectively transfer its US model to Europe. 'I have been auditing Best ...

Sharp appoints Work Club to Euro 2012 sponsorship task

microsite, online video reviews and 3D modelling of the range. Sharp's current advertising activity ...

Carpetright to review £8m media account

models. A spokesperson for Carpetright said the approach to media agencies was part of a "market test". ...

Asos retail sales rocket 50% in six months

Model' series. The sponsorship deal, brokered by Carat Sponsorship, spanned all four of 2010 s 'Next Top Model' series filmed in Britain, America, Canada and Australia, targeting its core audience of 16 to 34 ...

LG 3D TVs boosted by Sky marketing push

. LG claims to be the only manufacturer to offer passive 3D models, as well as more expensive active 3D models, which Sky director of product management Hilary Perchard highlighted as a reason ...

Demand for free services creates opportunity for brands

for nothing online and how this model could spread to other sectors of the economy such as travel, entertainment and fashion. The report examines the business models of the new Free World to consumer ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.