Carpetright to review £8m media account
27 Jun 2011 | by Mark Banham
models. A spokesperson for Carpetright said the approach to media agencies was part of a "market test". ...
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Media Week introduces paid subscription model
20 Jul 2011 | by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...
Paper Round (5 August) - Which brands are advertising in the national press?
05 Aug 2010 | by Sarah Johnson
and The Times. The issue features model Kate Moss on its cover for the 30th time. ...
Paper Round (28 July) - Which brands are advertising in the national press?
28 Jul 2010 | by Sarah Johnson
Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete...and Sony Ericsson smartphone models. Meanwhile, landline provider Talk Talk claims to have "the UK ...
Paper Round (26 July) - Which brands are advertising in the national press?
26 Jul 2010 | by Sarah Johnson
in The Guardian while the brand pushes its Megane model in The Daily Telegraph. Peugeot reveals its "car ...
PPA Conference 2010: Publishers divided over value of UGC
29 Apr 2010 | by John Reynolds
revenue from apps Bauer shifts away from ad-funded models for online brands Facebook executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
