Paddy Power hires Bacardi marketer
31 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
yesterday reported a 15% rise in half-year profits to 50.1m, citing the use of glamour model Imogen Thomas ...
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School Reports 2011: Tullo Marshall Warren
05 Sep 2011 | by Staff
and a pan-European digital campaign for Nissan Infiniti promoting the new "M" model. TMW has for a ...
Male grooming: time to bust the stereotypes?
26 Aug 2011 | by Alex Brownsell and Nicola Clark
.' According to Richard Morris, deputy managing director of media agency Carat , a 'realistic' role model ... -grooming ads, showing a model or celebrity with the latest product, are not cutting through,' he explains. 'It ... toward a new model of engagement has begun. EXPERT VIEW - HERBIE DAYAL, CHIEF EXECUTIVE, KMI BRANDS ...
Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -
10 Aug 2011 | by Staff
MAYBE - LINDSEY CLAY, MANAGING DIRECTOR, THINKBOX Consumers want both. There's room in advertising for both aspiration and inspiration. In Asda's case, I doubt it will feature truly 'real' women complete with muffin-tops and love-handles. But maybe there is an opportunity to go a bit 'realer' than ...
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
09 Aug 2011 | by Rachel Barnes
The changing agency model is playing a big part in Fielding s role. While the big ideas remain central, how ...
Marketing in China: Taming the dragon
02 Aug 2011 | by Patrick Brzeski
's Range Rover marque is its high-class product, with the less-expensive models tending to be marketed ...
Alan Mitchell: Reinventing marketing - Stalking customers vs building trust
28 Jul 2011 | by Alan Mitchell
business model. According to Dr Ian Brown of the Oxford Internet Institute, however, this exposes a ... clearly very high on the EU regulators' agenda' adds Dr Brown. In Europe, at least, 'business models ... , modelling, analytics and optimisation activities identified by DoubleVerify. Right now, the industry ...
Andrew Walmsley on Digital: The future is cheap
27 Jul 2011 | by Andew Walmsley
-server model of computing. Typically, this still required the installation of an application on the computers ...
Media Week introduces paid subscription model
20 Jul 2011 | by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...
O2 unveils Priority Moments scheme backed by £6m ad spend
14 Jul 2011 | by Gemma Charles and Noelle McElhatton
-way business model, this product. Obviously from O2 point of view, we are looking at brand engagement, customer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
