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Volkswagen ‘virtual test drive’ by Proximity London

Created by Proximity London, the campaign promotes its range of cars and involves 18 different mails, one for each model in the range. The emails containing discount offers and invitations for test-drives. The emails are too wide to fit onto computer screens so viewers must scroll the page ...

VW 'car configurator iPhone app' by DDB UK

The car configurator iPhone app for Volkswagen allows the user to design their dream car from a selection of over 90 million combinations of VW models, options and accessories. Chris Jenkins, head of user experience and Development at Tribal Spark, said: Buying a car isn t like shopping on Amazon: you ...

The best brands of 2010: choose your winner

unveiled its long-awaited commercial model and rolled out the most extensive relaunch of its site. Love ...

Volkswagen 'true life costs' by DDB UK

A website which features a model village populated by miniature inhabitants compares the price of the car with the price of other vital goods consumers buy over a lifetime. Consumers who log onto the website www.truelifecosts.com can calculate how much their living costs and share cost reports ...

Paper Round (5 August) - Which brands are advertising in the national press?

and The Times. The issue features model Kate Moss on its cover for the 30th time. ...

Paper Round (28 July) - Which brands are advertising in the national press?

Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete...and Sony Ericsson smartphone models. Meanwhile, landline provider Talk Talk claims to have "the UK ...

Paper Round (26 July) - Which brands are advertising in the national press?

in The Guardian while the brand pushes its Megane model in The Daily Telegraph. Peugeot reveals its "car ...

Ford 'real man's adventure' by Ogilvy

This latest print campaign for Ford launches the new Ford Ranger model in the style of a 50s comic

Ford 'plasma ball' by Wunderman

Focus model in a new digital work by Wunderman....The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its Feel the difference brand line. The site and film can be viewed at www.discoverfordfocus.co.uk ...

Renault 'driving test' by Publicis Dialog

Clio Dynamique model.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.