to remove filtersToyota brings 'Always a Better Way' global positioning to UK
09 May 2012 | by Alex Brownsell
will be extended to ad campaigns in co-ordination with model launches. It does not appear in Toyota s recent ...
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
We'll Call You: Land Rover
02 May 2012
Mktg Hi there. I am trying to find out more details about the Victoria Beckham-designed Range Rover. Is it on the market at the moment? Land Rover OK, I have heard about this. I think it is a limited-edition model, but I don't know much more. What else is it that you need to know? Mktg Does ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
car ad, right? Aren't we supposed to be shown the usual functional aspects of the latest model ... was so drawn in by a car ad. I could question why the A5 was chosen over the other models - the A3 ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
to boast that Nissan would build a new small hatchback model in Britain. It signals a remarkable ... marketing spend, with the company looking to shift prominence away from its well-known Micra model toward a ... , achieving consistency and a weight of focus on our primary models. Our online presence has increased ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
in cinemas. It follows the launch of a new UK campaign for the brand's A5 model , which harks back ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
.6%, placing it behind Nissan, Toyota, Hyundai and Kia. Although this was partly caused by a gap between model ... of its all-important Civic model across Europe in January. The 'Great unknown' campaign focused on a ... buyers to view the model from all angles; it also incorporated a 'wind tunnel' feature, enabling ...
VW delays Beetle campaign due to production difficulties
03 Apr 2012 | by Alex Brownsell
Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model...Believer by US band Smashmouth, and shows footage of the classic Beetle before cutting to the latest model ... assembly plant, which also produces the Jetta, a model that is particularly popular in North America. VW ...
Audi brings 'Vorsprung' position to fore with new TV ad
29 Mar 2012 | by Alex Brownsell
Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch...The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model. Named The Swan , the clip, directed by Oscar-winner Joachim Back, is a reinterpretation of the classic children's tale, 'The ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
