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Alfa Romeo launches social campaign for MiTo model

Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its the high performance capabilities its new MiTo Quadrifoglio Verde vehicle.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology...aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...

Appointment to view: the making of Toyota's Get Your Energy Back

The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...

Nissan turns to Indicia for data insight

, and encourage them to choose it when they replace their current model. TMW, which was appointed to develop ...

Infiniti launches pan-European drive for new model

new model Infiniti M.

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

. Yes, Nissan, I am looking at you. Nissan s current campaign for their new Juke and Qashqai models ...

Mercedes 3D content to run on Sky

the rights to the film to show on its 3D TV models at point of sale and in exhibitions. ...

Ford chooses Facebook to reveal latest Explorer model

Ford is the first car manufacturer to use Facebook rather than an auto show to reveal a new model

Audi parks at Creativeland Asia

The model range in India includes Audi A4, Audi A6, Audi A8, Audi Q5, Audi Q7, Audi TT and the sports car Audi R8. Grey Worldwide would also continue to manage part of the business. "Audi has garnered a significant space in the minds of the luxury car buyer in India today and is increasingly ...

Peugeot uses mobile to promote 107, 207 and 308 models

and 308 models and allows drivers to book a test drive via their phones....The ad, created by mobile agency YOC and planned by OMD UK, uses a new expandable mobile ad format with clickable sections for the Peugeot 107, 207 and 308 models. Consumers can click on the car they are interested in and are then directed to a microsite where they can find out further details about the car ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.