without actually paying for it. Even the UK's political parties have been publicising Audi models ... developing a continuous brand campaign that would bring into focus individual models and technological facets ... in the recession, many car marketers have opted to display as many models as possible in ads, but Duffy argues ...
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...
LONDON - The company's focus on a master-brand means that if one of its models faces problems...vehicle at Toyota will not only affect sales of the model in question, but also spread across the whole range. We have known this since 1990, when Professor Mary Sullivan used quantitative modelling ... the world in using shared parts and technologies across multiple models, a technical hitch with one car also ...
people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ...
dwindle. In an effort to revitalise its customer database it identified its most affordable model, the IS ... . The campaign also included email to cold lists of competitor model drivers. Results: Nearly 200,000 people ...
Last week it was revealed that Fiat will roll out a budget brand including three new models in Western Europe in 2010. This follows reports a few months ago that Peugeot was looking to resurrect its Talbot marque as a means of selling cheaper cars without compromising its overall brand image ...
-European advertising business backing the forth-coming Astra model....of the Astra, which is expected in the latter half of 2009. The relaunch is the 30-year-old model's biggest ... . In a similar vein, Vauxhall is to base the launch advertising for saloon model Insignia on US crime ... while describing its technological features, including the model's front camera system. The ads ...
, which has created a disgracefully indulgent operating model that contradicts directly with the premise ...
- edition grille badges for the launch of its premium saloon model, Insignia....on sale early next year, will be the first model to carry Vauxhall's updated Griffin crest. A launch ...
of its flagship 607 model. Introduced in 2000, in its first few years the 607 sold more than 1000 new ... is confident the brand has enough quality models in the pipeline to shape a new strategy. 'We can look ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
