08 Dec 2011
| by John Reynolds
, and will mark next year's final in Munich by launching 'Champions' special-value models....League Final by introducing a number of innovations, including a 'Champions' special-value model range ...
05 Dec 2011
| by Alex Brownsell
Geely, which owns Scandinavian marque Volvo, is targeting the UK as its first market in Western Europe as part of plans to win over consumers across the continent. The first model to launch will be its Geely Emgrand EC7 four-door saloon.
The manufacturer has selected car production company Manganese ...
05 Dec 2011
| by Matthew Chapman
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
02 Dec 2011
| by David Benady
involved running a competition where the public created slogans for the new model to be in with a chance ...
and we succeeded.'
About 2900 videos were uploaded, with 723,000 unique views, and sales of the model ...
01 Dec 2011
| by Matt Williams
DCH picked up the work without a pitch, and will now oversee all of the car company's integrated advertising, creating campaigns to promote both existing models and new launches.
Alfa Romeo, which spends ...
briefed DCH to focus on promoting its two biggest-selling models, the MiTo and the Giulietta.
The work ...
01 Dec 2011
| by Alex Brownsell
's latest Focus model and click through for further information.
With a record 1.3m visits to Ford's UK ...
.'
With its latest global Focus model, promoted with an international ad campaign, Ford has sought to convey ...
18 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing...for the rollout of its limited edition Juke Kuro model in the UK .
Follow Loulla-Mae Eleftheriou ...
11 Nov 2011
| by Alex Brownsell
The four-week campaign features Marie, a fictional character who finds herself trapped driving a Mercedes-Benz C63 AMG Coupe model in Streetview.
Viewers of the four-minute 'Escape the Map' online film are asked to help Marie escape by taking part in a series of interactive challenges. If thery do not help ...
09 Nov 2011
| by Alex Brownsell
was to capitalise on the long-term awareness of the model. 'GTI, and Golf in general, is different to competitors (that have launched newly titled models), in that it has evolved,' he said. 'This makes it so easy ...
Cabriolet model and its BlueMotion energy-efficiency programme. The former sought to evoke childhood ...
08 Nov 2011
| by Matthew Chapman
other bike models. Crayon is handling all the pan-European marketing activity for all the launches ...
an "unprecedented number of new and updated motorcycles for 2012".
One of the new models is the Integra, which ...
Fireblade model through a film featuring interviews with Honda race team riders, mechanics and designers ...