Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
, announced significant investment in its UK Halewood plant, to produce the Range Rover Evoque model ...
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Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
NOVEMBER Dragons' Den entrepreneur Peter Jones tweeted about Ultimo owner, Michelle Mone, in his BBC2 show, How We Made Our Millions. Michael Buble's wife, model Luisana Lopilato, signed up to model the brand's lingerie. DECEMBER Ultimo announced record company profits and more ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
-34 to be influenced by celebrities in their purchase decisions. It is telling that along with models, the stars ...
Platinum Foxes - the irresistible rise of global agelessness
22 Aug 2011 | by Dominic Harrison, Head of Global Trends
ground for older role models we think here of Sophia Loren, Clint Eastwood, Catherine Deneuve, Karl ...
Asos retail sales rocket 50% in six months
14 Oct 2010 | by Katherine Levy
Model' series. The sponsorship deal, brokered by Carat Sponsorship, spanned all four of 2010 s 'Next Top Model' series filmed in Britain, America, Canada and Australia, targeting its core audience of 16 to 34 ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
system of the model - a dashboard display featuring five 'plants' that grow if you drive more efficiently ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... consultancy Right Formula, agrees. 'Many rights-holders have used a typical three-tier model of title sponsors ...
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
selling in a recession, he adds, and field marketing offers a more flexible outsourcing model - exactly ... by focusing on model ling ROI before starting campaigns. Cosine has been making considerable investment ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
model is no longer sustainable and clients are looking elsewhere for strategic partners with more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
