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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...

Biggest brands: Top 100 advertisers 2010

models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...

Levi's crafts its image

have made the transition from a broad-reaching model to a very targeted approach to specifically reach ... drummer has to do with craft. Also, the craftworkers will effectively become models for the brand, which ...

The Work

dwindle. In an effort to revitalise its customer database it identified its most affordable model, the IS ... . The campaign also included email to cold lists of competitor model drivers. Results: Nearly 200,000 people ...

LK Bennett website lets users buy clothing worn by catwalk models in video

The video footage is from a fashion show that took place at The Dorchester during an afternoon champagne tea, featuring luxury clothes, shoes and accessories. The service has been developed by Product Magnet to let web browsers see a moving version of the clothing on a model for a more informed purchasing ...

Marks & Spencer launches new range for 45+ women

will be the face of the new line. But an M S spokesperson said: 'It is unlikely to be Twiggy as each of our models ... , journalist Amanda Platell and former model Marie Helvin. ...

Bauer makes a late entry to discount designer fashion site

's business model involves working with brands directly to offer 48-hour sales on its site to members ... will struggle to make a serious impact. 'The private membership model it has gone for is very niche,' she says ... we are working with,' he says. The Bauer model differs even from its publishing cohorts. Conde Nast ...

Recent burst in coupon use may hurt brands in longer term

's bestselling models. To provide a sampling mechanism, the men's-grooming brand approached mobile specialist ...

Marketers should use social networking sites to talk not sell

social networking sites. Media consultant Clay Shirky highlighted the power of online groups ... are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...

Biggest brands: Top 10 brands by product category 2008

Beck's 40-45 40-45 0 Household cleaning: 4.9bn (+3%) Fairy consolidated its market lead ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.