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Coca-Cola celebrates 80 years of Christmas advertising

25 Dec 2011 | by Georgina Brazier

friend Lou Prentiss, a retired salesman, as a model. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. After the 1930s, he used photographs ...

Adwatch (Sept 14) - Top 20 recall: Lucozade

14 Sep 2011 | by Nigel Roberts, Creative director, Leagas Delaney

/ZenithOptimedia 15 18= ( ) Beck's Vier Mother/Vizeum 15 20 ( ) Revlon Grow ...

Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston

01 Jul 2011 | by Rachel Barnes

model. Last week at Cannes, he presented a fresh approach for Coke's marketing . Running through ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society

18 May 2011 | by Gemma Charles

they were grappling with, they would say the agency model,' she explains. Warby is clear ...

Peroni Nastro Azzurro 'primavera/estate' by The Bank

14 Apr 2011

The campaign created by The Bank features Italian models in their bathing suits drinking Peroni. Set in Lake Como, the ads feature Italian recording artist Mario Biondi s version of the classic song My Girl . The campaign is directed by Ian Cassie and art directed by Cassie and Rich Ward ...

Heineken 'one million hugs' by AKQA

21 Feb 2011

The film by AQKA features a group of Dutch models on a bar-crawl in Amsterdam s Heineken bars. Along the way the girls hug as many as male Heineken fans as possible to say thank you. The strapline at then end reads; Thanks a million. Floris Cobelens, manager global Heineken digital media, said: "Whilst ...

Adwatch (9 Feb) - Top 20 recall: Innocent yet memorable?

08 Feb 2011 | by Steve Hastings, Planning partner, Isobel

business model, applying analysis and marketing disciplines in order to sell more of its stuff ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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