ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
usual commercial metrics". The brand will also apply a new model for measuring "social value ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
, and this will be based on data insight and technology." Other platforms The bulk-buying model merely brings ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
this brandand advertising-led model to a sales-led one will come,' he says. 'It is much easier to target ...
Grand Marnier sponsors online celebrity cocktail-making show
23 Feb 2012 | by Gemma Charles
their character, under Pearson's tutelage. Actress and model Kelly-Anne Lyons, TV presenter Nat Coombs ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
involved running a competition where the public created slogans for the new model to be in with a chance ... and we succeeded.' About 2900 videos were uploaded, with 723,000 unique views, and sales of the model ...
Brands 'over-reliant' on Facebook, warns expert
25 Oct 2011 | by Nicola Clark
-sourced models for social engagement and advises brands to develop their own platforms. His comments echo those ...
Heineken 'one million hugs' by AKQA
21 Feb 2011
The film by AQKA features a group of Dutch models on a bar-crawl in Amsterdam s Heineken bars. Along the way the girls hug as many as male Heineken fans as possible to say thank you. The strapline at then end reads; Thanks a million. Floris Cobelens, manager global Heineken digital media, said: "Whilst ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
