Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
this brandand advertising-led model to a sales-led one will come,' he says. 'It is much easier to target ...
LWWF worked with Manning Gottlieb OMD to launch its first ever national TV campaign, which went live last week. The 'Small Farmers, Big Taste' campaign, developed by the East Agency, features small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ...
this brandand advertising-led model to a sales-led one will come,' he says. 'It is much easier to target ...
from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...
200 brands, including Beck s, Budweiser, Stella Artois and Brahma. The company employs around 116 ...
calendar of images of famous models taken by leading photographers, with a pan-European advertising ...
of the bottle and close-ups of the face of a model drinking the vodka. Available in 40 markets, the brand ...
claims, is that Best Buy did not effectively transfer its US model to Europe. 'I have been auditing Best ...
an interesting heritage and business model that sets it apart from the rest of the sector." ...
male and female models in Italy. Last year, Peroni launched a campaign by the Italian film director ...
group of models exercising while eating bowls of Alpen. Ben Fennell, the BBH chief executive, said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.