Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ...
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...
people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ...
dwindle. In an effort to revitalise its customer database it identified its most affordable model, the IS ... . The campaign also included email to cold lists of competitor model drivers. Results: Nearly 200,000 people ...
ABV versions to move into the standard lager territory, such as Artois 4% and Beck's Vier ...
the above the line campaign backed by model Kelly Brook.
premium lager supplier, with the Artois brands and Beck's, and second-biggest in overall lager sales ... lager, while Budweiser is the leading premium bottled lager, with Beck's as number two in bottle sales ...
's bestselling models. To provide a sampling mechanism, the men's-grooming brand approached mobile specialist ...
social networking sites. Media consultant Clay Shirky highlighted the power of online groups ... are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...
. The meeting will be filmed by show producer Daisy Beck Productions for broadcast on WKD's website. Ricky ...
. The organisation said it is 'increasingly concerned' by the advertising standards of some clinics, which use models ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.