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Lavazza awards €50m pan-European account to MEC

calendar of images of famous models taken by leading photographers, with a pan-European advertising ...

Media Week introduces paid subscription model

Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...

Beck's digital birthday campaign goes live in Shoreditch

Beck's, the beer brand, has launched an interactive digital outdoor campaign to accompany its Art...'s traditional six-sheet bus shelters in the area which guide visitors to nearby pubs where they can view Beck ... and outdoor specialist Posterscope. Neil Chapman, group head of create at Clear Channel UK, said: "Beck ... of the brand. "Beck's is always keen to be innovative with its advertising and using our digital sites ...

Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

, the EC also reasoned that the subscription model "does not appeal to a majority of readers". The EC ... is likely to be the model of choice for most publishers in the UK. It concluded: "With respect ...

BBC Good Food magazine launches in Asia

full-colour glossy title, modelled closely on the UK edition. Each issue will feature about 70 tried ...

Paper Round (5 August) - Which brands are advertising in the national press?

and The Times. The issue features model Kate Moss on its cover for the 30th time. ...

Paper Round (28 July) - Which brands are advertising in the national press?

Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete...and Sony Ericsson smartphone models. Meanwhile, landline provider Talk Talk claims to have "the UK ...

Paper Round (26 July) - Which brands are advertising in the national press?

in The Guardian while the brand pushes its Megane model in The Daily Telegraph. Peugeot reveals its "car ...

NMA names 2010's Top 10 most effective newspaper ads

and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter ... s Magnum Mini (Mindshare). The new measurement model promises to be the UK s largest database ...

Telegraph launches Morrisons-backed British food campaign

The food campaign, led by the newspaper's food writer Xanthe Clay, is intended to celebrate British food and fresh produce and encourage readers to contribute their own personal recipes. A dedicated channel on Telegraph.co.uk will house a forum and expert video tips. The recipes ...

 

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