Lynx ads banned for degrading women and reaching kids
23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones
complaints. It promoted Lynx variant Dry Full Control and featured model Lucy Pinder, including a video ...
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Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
IDM changes name to include digital
19 May 2011 | by Daniel Farey-Jones
business model itself has changed dramatically over the past five years, it s imperative that the Institute ...
Government signals extra time for cookies discussions
15 Apr 2011 | by Sarah Shearman
" is not appropriate to the UK and flexibility is essential for innovation and new business models. It has pledged ...
Oxfam film starring Laura Bailey highlights Africa's maternal problems
10 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
starring model and writer Laura Bailey.
Drinkaware asks Facebook users 'Why Let Good Times Go Bad?'
22 Sep 2010 | by Sarah Shearman
. The application is supported by Budweiser, Stella Artois and Beck, which run it through custom tabs ...
Simon Cowell-backed burns charity launches
14 Jul 2010 | by Alex Brownsell
Piper, who was the subject of a recent Channel 4 documentary Katie: My Beautiful Face? , suffered severe burns to her face and neck as a result of an acid attack three years ago. The former model has set up the charity with the aim of establishing a burn and scar management and rehabilitation ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
up a more detailed profile, and used for analysis and modelling. Adding social media data ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
