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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

28 Jul 2011 | by Simon S Kershaw

and shading around the eyes, smooth the lips and darken the eyebrows" of model Christy Turlington. Just a ...

Marketers prepare for impact of Bailey childhood report

07 Jun 2011 | by Gemma Charles

often the models were fully clothed, but draped inappropriately across men and this [was viewed ...

IDM changes name to include digital

19 May 2011 | by Daniel Farey-Jones

business model itself has changed dramatically over the past five years, it s imperative that the Institute ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

up a more detailed profile, and used for analysis and modelling. Adding social media data ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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