How to spot a digital PR specialist
02 Nov 2011 | by Samantha Edwards
for success. 'The digital PR landscape is widening, which explains why the model of the single "head ...
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Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
with his own agency after becoming disillusioned with the traditional consultancy model. Borkowski PR ... super-injunction naming a famous footballer who allegedly had an extra-marital affair with model Imogen ...
Westminster City Council launches evaluation guide
27 Oct 2011 | by Matt Cartmell
. The report presents the 'Westminster Model' - based on the techniques used by Westminster's comms and strategy team - as a system that can be replicated across the public and private sectors. The model ...
Do agencies need to change?
04 Aug 2011 | by Kate Magee
overhauling the traditional agency model....Is the traditional PR agency model still fit for purpose? It is a question the industry has been ... unit in May , there has been relatively little change to the fundamental agency model. Hill ... in the next two to three years, because you can't expect to carry on with a business model that is built ...
Arc Seven wins London Sustainable Development Commission task
20 Jul 2011 | by Matt Cartmell
The LSDC was established in 2002 to promote sustainable development in the capital. Arc Seven was launched last August by Alistair Clay, who was formerly media relations manager at Plan UK and is an ex ... -Ability. Clay said: 'The London Sustainable Development Commission is doing some truly innovative work to ensure ...
The Public Sector Week
26 May 2011 | by Matt Cartmell
together to deliver comms through such models. To read the full column, go to prweek.com/uk and click ...
Firefly backs donation app
19 Jan 2011 | by Matt Cartmell
The tech-focused agency will help publicise Give As You Live, a downloadable app developed by tech company Everyclick. The app enables users to give, on average, 2.5 per cent of every pound spent online to their favourite cause. Everyclick CEO Polly Gower said: 'Firefly understands our business model ...
Local government cuts: Survive the age of austerity
25 Nov 2010 | by Matt Cartmell
the idea of a wide-ranging model that would create a 'comms hub' of local authority, PCT, NHS, council ...
Profile: Amanda Coleman, acting corporate comms director, Greater Manchester Police
11 Nov 2010 | by Cathy Bussey
'. The nature of modern policing is undeniably worlds apart from the traditional 'bobbies on the beat' model ...
Councils finalise plans to pool comms resources to save money
28 Oct 2010 | by Matt Cartmell
this will work, and many councils plan to combine this model with the Westminster Council 'agency' approach ... comms with those of the police and PCTs, but is also considering moving to an agency model. Brighton Hove City Council is proposing a more wide-ranging model that would create a 'comms hub' of local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
