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Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

of the new model at Goodwood Festival of Speed, before its release this summer.

Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Think BR: The social loyalty revolution

09 May 2012 | by Tom Huxtable

, then they need to learn from the offline world - from the best rewards schemes and customer engagement models ... and rewarding behaviour. Schemes and models more commonly known as loyalty programmes. It s hardly news ... and incentives. A simple model that easily translates, the benefits are self-evident - the more you use ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by the premium-only model? 7 OUT OF 10 Wouldn't comply fully with Forrester's survey requests ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

02 May 2012 | by Sarah Shearman

. It claims that the proposals risk "chilling the evolution of business models" and will put "significant ... chilling the evolution of business models. They would also place significant burdens on existing ...

Toyota launches YouTube car configurator

17 Apr 2012 | by Emma Powell

to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu

Think BR: Brands must play part to build trust in apps

02 Apr 2012 | by Rimma Perelmuter

s explicit consent as the core assumption of its business model. So what practical steps can we take ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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