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The Guardian 'The Three Little Pigs' by BBH

The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy tale. It was created by Matt Fitch and Mark Lewis, and directed by Ringan Ledwidge through Rattling ...

BBC Two 'Christmas idents' by Red Bee Media

The idents use a combination of a specially shot model town and animation. James Wood, the BBC head of creative, creative marketing, said: "Red Bee came to us in September with a proactive idea to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us ...

Private View: Robert Campbell and Arnell Vaughan

the aggregator model is bust. And I think these ads reflect that. We all love the meerkat advertising. But a free ... . There s got to be a better way. Find a new-business model. Add some value to your policies. Service me better ...

Private View: Jon Williams and Paul Rees

. And then there's business creativity; new models, new ways of creating value, people who can sketch with a ... it for 7.50, sell your version for 1 a go from your own web page. It's a brand new business model in a ...

Elle 'wear it your way' by DHM

The ad creative centres on ELLE s wear it your way proposition and incorporates exclusive behind the scenes footage of recent ELLE cover shoots, including; model and TV presenter Alexa Chung, singer Cheryl Cole, actress Chloe Sevigny, actresses Keira Knightley and Kate Hudson, as well as singer ...

PGA European Tour 'clay pigeon golf shot' by Saatchi & Saatchi

showing professional golfers aiming to hit a clay pigeon in mid air in the middle of the Dubai desert.

Victim Support 'wash away' by MWO

The press ads feature models with messages written in pen on their faces reflecting the feelings of victims of crime and emphasising the notion that all crime leaves a mark that Victim Support aims to help 'wash away.' Mark Hurst, creative director, said: "For the print work we ve used a pop culture ...

Auto Trader 'whatever you're looking for' by HMDG

The ad is animated and highlights popular searches from 'family car' to smaller models. ...

Toshiba 'LED has arrived' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Transforming an LED TV into a UFO serves this print campaign well as a demonstration of the light quality of the new Toshiba model. ...

Ford 'plasma ball' by Wunderman

Focus model in a new digital work by Wunderman....The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its Feel the difference brand line. The site and film can be viewed at www.discoverfordfocus.co.uk ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.