Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
models mean they need different approaches. Apple's secretive approach is ideal for its 'unveiling ...
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Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
. Fleishman-Hillard will operate on what Expedia has called a hub and spoke model with the UK-based hub team ...
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
as its rigorous evaluation model its Citizen Scorecard will give the brand a score out of 100 after ...
Music PROs moot minimum fee following collapse in revenue from labels
15 Mar 2012 | by Matt Cartmell and John Owens
-sharing websites. While labels have responded with cash-generating ideas such as the '360 model' to set up single ... Awards and the Download festival. Others have criticised the industry for clinging to a model where ...
Online music service Spotify in agency talks
05 Mar 2012 | by Sara Luker
consumers if the music industry starts following the film business model by delaying the release of songs ...
Flack's Week: 17 February
17 Feb 2012
when they hired a model to dress up in an over-the-top wedding dress to celebrate the new series of My ...
England Squash & Racketball brings in Sportsmad Media for PR support
04 Jan 2012 | by Nikki Wicks
and racketball continues to develop world-class professional players and importantly great role models among ...
Beatwax MD Michael Brown quits to set up his own agency
05 Dec 2011 | by Kate Magee
disillusioned with the traditional agency model. He now runs his own consultancy Borkowski.do. ...
Forster appointed for three-year South East England tourism initiative
24 Nov 2011 | by Matt Cartmell
is for Our Land to become a successful business model that can be rolled out to protected landscapes across ...
Ogilvy Group head of social media moves, citing agency model challenges
16 Sep 2011 | by Matt Cartmell
Social media expert Maz Nadjm, who has been named the most influential comms professional on Twitter, is not yet ready to reveal where he is moving on to. Nadjm who tweets under the name @mazi said that he was moving on because he had found the agency model challenging. Nadjm said: I wanted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
